New Product/Service Development Strategy Practices: B2B vs. B2C Comparison

Published On:
April 09, 2024
Authored By:
APQC
Members-Only Content:

As part of ongoing research into product development and innovation, APQC has gathered information on the latest trends in new product development strategy. This report provides a B2B vs. B2C comparison snapshot of the current state of new product development strategy, including innovation as a growth driver, primary strategy, top challenges, and the use of AI to analyze product performance, marketplace opportunities, and design decisions.

This report is specific to B2B vs. B2C comparison. Click here for the cross-industry report.

For APQC industry members, please click here for Product Development Key Benchmarks or visit the Benchmarks on Demand to get access to the full set of metric data.