New Product/Service Development Strategy: Cross-Industry Practices Report
As part of ongoing research into product development and innovation, APQC has gathered information on the latest trends in new product development strategy. This report provides a cross-industry snapshot of the current state of new product development strategy, including innovation as a growth driver, primary strategy, top challenges, and the use of AI to analyze product performance, marketplace opportunities, and design decisions.
For APQC industry members, please click here for Product Development Key Benchmarks or visit the Benchmarks on Demand to get access to the full set of metric data.