New Product/Service Development Process Practices: B2B vs. B2C Comparison
As part of ongoing research into product development and innovation, APQC has gathered information on the latest trends in new product development process. This report provides a B2B vs. B2C comparison snapshot of the current state of new product development process, including methodology, decision making, model-based systems engineering models, systems, advanced market segmentation, standardization of business processes, customer journeys, and more.
This report is specific to B2B vs. B2C comparison. Click here for the cross-industry report.
For APQC industry members, please click here for Product Development Key Benchmarks or visit the Benchmarks on Demand to get access to the full set of metric data.