Modernizing AR: Automation and Customer Engagement

Published On:
September 25, 2018
Authored By:
Ernie Humphrey
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In a recent Treasury Webinars session, Ernie Humphrey, The CEO of 360 Thought Leadership Consulting, described how automation and the resulting analytics can help AR professionals to better communicate with and engage customers—a key goal for many CFOs. This article summarizes Humphrey’s advice on how to identify opportunities for AR automation, how to improve customer relationships through automation, and probable benefits from which to build a business case for AR automation investments.