Marketing Key Benchmarks: Services Industry

Gain insight into the efficiency and effectiveness of your organization’s processes by benchmarking common business activities. The category “Market and Sell Products and Services” includes process groups such as developing marketing strategies and plans, (Hierarchy ID: 3.0 in APQC’s Process Classification Framework®).

Prepared using data from APQC’s Open Standards Benchmarking® in Sales and Marketing and APQC’s Benchmarks on Demand portal, this article highlights key performance indicators (KPI) benchmarks for organizations in the services industry. Organizations can use this information to benchmark and continuously improve their sales and marketing processes. 

To see key benchmarks related to sales, see the collection Sales Key Benchmarks, and to see key benchmarks related to customer service, see the collection Customer Service Key Benchmarks.