Know Your Audience and Brand KM Initiatives Accordingly

Published On:
August 21, 2012
Authored By:
APQC
Member Only Content:
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The organizations featured in APQC’s Putting Knowledge in the Flow of Work Best Practices Study adapt their knowledge management (KM) brands to fit their cultures. In some cases, this entails picking KM approaches and communication techniques that align with the business strategy and the language used by senior leadership. However, several best-practice organizations take a more multifaceted approach, tailoring the brand to suit the culture of each location.