Key Sales and Marketing Benchmarks at a Glance: Media and Entertainment Industry

Published On:
September 24, 2019
Authored By:
APQC
Member Only Content:
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Prepared using APQC’s Open Standards Benchmarking® data in Sales and Marketing, this article highlights important sales and marketing benchmarks for organizations in the media and entertainment industry. Metrics provided include:

  • customer wallet share,
  • net promoter score,
  • sales budget per FTE, and more.
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Also found in this Sales and Marketing Key Benchmarks (Collection)
Type:
Data and Measures
Topics:
Customer Acquisition, Customer Feedback, Customer Loyalty, Customer Retention, Customer Satisfaction, Sales and Marketing, Marketing
Industries:
Broadcasting/Radio/TV/Cable/Media, Entertainment

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