Improving New Product Development Performance and Practices - Report Overview
This overview of APQC’s Improving New Product Development Performance and Practices report highlights the practices of top new product development (NPD) performers at the project and organizational levels. The full report includes in-depth case studies of Air Products and Chemicals, Bausch & Lomb, EXFO Electro-Optical Engineering, ExxonMobil Chemical Company, and Kraft Foods.