How Sushi Express Leveraged Digital Technology to Build a Business Platform Extending Their Footprint in Asia

Sushi Express Group, a leading brand in the QSR (Quick Service Restaurant) sector, faces rapidly changing market demands and an increasingly competitive environment. As a result, supply chain stability and labor efficiency have become key factors in maintaining competitiveness. At the same time, consumer behavior is changing amid growing demands for digital experiences and convenience, prompting Sushi Express to gradually introduce online services and digital marketing in an attempt to adapt to new consumer demands. Facing supply chain fluctuations and the challenges of managing multinational operations, Sushi Express must find solutions that balance efficiency and growth.

In this case study, you will learn how: 

• Faced with changing consumer behavior and operational challenges posed by potential competitors, how does Sushi Express leverage a series of digital transformations to create satisfactory customer journeys?
• How can restaurant operators utilize digital channels to create new sales models and enhance user experiences?
• How can a local company manage a global supply chain and continuously move toward global expansion?