How Design Thinking Sparks Innovation

Published On:
August 31, 2021
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Design thinking is a creative problem-solving approach that is growing in popularity across industries and around the world. Grounded in the principles of empathic design, this methodology helps teams generate innovative solutions by uncovering hidden user needs, redefining problems, and rapidly prototyping ideas. To learn more about the evolution of design thinking and its applications, APQC interviewed Dan Kraemer. Kraemer is Co-Founder and Co-CEO of global design and innovation consultancy IA Collaborative, where he empowers organizations like Nike, Airbnb, and FedEx to find new growth, create new offerings, and build cultures of innovation.