How to Collect and Integrate Customer Feedback for Continuous Process Improvement

Published On:
April 05, 2010
Authored By:
APQC
Members-Only Content:

This article shares some of the ways best-practice organizations (Harland Clarke and Tata Consultancy Services) not only collect customer feedback, but use it to improve processes and develop mutually beneficial relationships with customers. Integration of customer feedback to inform business strategy is crucial.

Type:
Articles
Topics:
Process, Customer-focused Processes and Functions, Customer Feedback, Continuous Improvement
Industries:
Marketing, Professional Services/Business Services, Printing & Publishing

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