Encourage Knowledge Transfer Through Storytelling

Published On:
February 9, 2009
Authored By:
APQC
Member Only Content:
Download

Storytelling is a powerful tool for knowledge retention and transfer. Stories can supply context for organizational successes and lessons learned, and each story has the potential to personalize an issue by bringing it alive for listeners or readers. This article describes how two leading organizations, NASA and Fluor, use storytelling to publicize the value of knowledge management and transfer knowledge across generations.