Design Thinking: Beyond Empathic Design

Published On:
May 17, 2018
Authored By:
APQC
Member Only Content:
Download

The “design thinking” methodology has recently gained considerable popularity, partly because of its foundation in empathic design and ability to uncover the unarticulated needs of clients through a process of observation and interviews. Here is where design thinking stands out from other empathic design methodologies.