Customer Journey Mapping the Road to Improvements: Poll Summary

Published On:
August 13, 2018
Authored By:
APQC
Member Only Content:
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Organizations continue to look for tools and methods to improve their customer-focus on everything from new product development to process improvement. Customer journey maps are one technique organizations can use to improve their understanding of end-user needs and processes to identify improvements that drive value.

This summary provides an overview of a short poll that explored how organizations use customer journey maps to improve customer-focused problem solving. It includes information on common applications and challenges.