Customer-Centricity is the Name of the Game in Modern Marketing

Published On:
January 19, 2018
Authored By:
APQC
Public Content:
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In order to compete for valuable customer wallet and heart share, organizations must understand their customers and tailor their offerings and communications to them more specifically than ever before. This “customer leads and product/service follows” mentality is evident in how marketers are spending their time and money today. As customer-centricity has become solidified as the gold standard in sales and marketing, it seems worth the effort for organizations to ask themselves, “is the customer or the product the center of our universe?”

Prepared using APQC’s Open Standards Benchmarking® data (N=550), this infographic will highlight some noteworthy findings that reveal just how definitively customer-centricity has become the name of the modern marketing game.