College recruiting is in the midst of a major transition. Organizations are putting aside employer-centric recruiting models and adopting candidate-focused approaches to new graduate hiring. Two powerful forces are encouraging this change. First, organizational demand for new graduate hires is on the rise, creating a highly competitive college recruiting environment. Second, Millennials and Generation Z (Gen Z) are entering the workforce bringing with them entirely different expectations about jobs and employment. Learn more about the college recruiting revolution in this article because the organizations that understand who they are recruiting and how to attract these generations will win the race for top talent.