In this article, APQC KM experts Carla O’Dell and Cindy Hubert describe strategies for developing an organizational culture that values knowledge sharing and collaboration. Their advice is to:
- Lead by example and demonstrate a deep, consistent commitment to KM at the highest levels of the organization.
- Brand KM through thoughtful messaging, formal communications pushes, and rewards and recognition.
- Make KM fun by providing engaging tools and injecting humor and creativity into the KM marketing strategy.