Brand Knowledge-Sharing Approaches and Tools Creatively

Published On:
February 17, 2012
Authored By:
APQC
Member Only Content:
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Best-practice organizations leverage creative branding to increase employee excitement about knowledge management (KM) and boost participation rates. APQC recommends using organizationally relevant terms, humor, and friendly competition when communicating KM-related concepts and training employees on specific knowledge-sharing and collaboration approaches.