Artificial Intelligence in Marketing: Utility Industry Survey Report

Published On:
April 29, 2021
Authored By:
APQC
Members-Only Content:

In June of 2020, APQC conducted a survey to explore the use of AI for marketing. This industry-specific report explores trends in AI and its applications in the marketing functions. Specifically looking at applying AI in marketing, the impact on marketing KPIs, and AI and marketing employees.

This report is specific to the utility industry; for the cross-industry, click here.

 

Also found in Artificial Intelligence in Marketing
Type:
Data and Measures
Topics:
Sales and Marketing, Marketing
Industries:
Energy and Utility

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