Artificial Intelligence in Marketing: Survey Report

Published On:
April 15, 2021
Authored By:
APQC
Members-Only Content:
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In June of 2020, APQC conducted a survey to explore the use of AI for marketing. This report explores trends in AI and its applications in the marketing functions. Specifically looking at applying AI in marketing, the impact on marketing KPIs, and AI and marketing employees.

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Also found in Artificial Intelligence in Marketing
Type:
Reports & White Papers
Topics:
Process and Performance Management, Marketing

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