Resource Library

Number of new product/service opportunities generated per $1 billion revenue

This measure calculates how many new product/service opportunities per $1 billion revenue are being generated, allowing companies to keep track of the quantity of potential…

Cycle time in days from the start of design and development through completion of test marketing for new product/service development projects

This measure calculates the number of calendar days from the start of design and development for a product/service (beginning when resources are assigned) through completion…

Cycle time in days from the start of design and development through completion of test marketing for existing product/service extension projects

This measure calculates the number of calendar days from the start of design and development for a product/service (beginning when resources are assigned) through completion…

Cycle time in days from the start of design and development through completion of test marketing for existing product/service improvement projects

This measure calculates the number of calendar days from the start of design and development for a product/service (beginning when resources are assigned) through completion…

Budget for research and development (R&D) as a percentage of revenue

This measure helps companies determine what percentage of their revenue is allocated for their research and development budget. The R&D budget covers all costs— including…

Number of research and development (R&D) FTEs per $1 billion revenue

This measure calculates the number of research and development (R&D) full-time equivalent (FTE) employees per $1 billion revenue. Research is a planned search and exploration…

Research and development (R&D) budget per R&D FTE

This measure calculates the research and development (R&D) budget per R&D full-time equivalent (FTE) employee. R&D costs include all labor, materials, and overhead associated…

Research and development (R&D) FTEs as a percentage of total business entity FTEs

The measure calculates the percentage of total business full-time equivalent employees (FTEs) that are specifically dedicated to research and development (R&D). Research is a…

Engineering change order (ECO) costs as a percentage of the total new product development cost

This measure calculates the percentage of the total cost of new product development that comes from engineering change order (ECO) costs. An ECO is a documented outline of a…

Compounded annual growth rate of R&D costs over the past three reporting periods

This measure helps companies project the compound annual growth rate of R&D costs over the previous three reporting periods. R&D costs include all labor, materials, and…

Percentage of external ideas from clients/customers

This measure calculates the percentage of external ideas for products/services that come from clients/customers. It is part of a set of Supplemental Information measures that…

Percentage of external ideas from competitors

This measure calculates the percentage of external ideas for products/services that come from competitors. It is part of a set of Supplemental Information measures that help…

Percentage of external ideas from consultants

This measure calculates the percentage of external ideas for products/services that come from consultants. It is part of a set of Supplemental Information measures that help…

Percentage of external ideas from other sources

This measure calculates the percentage of external ideas for products/services that come from sources other than clients/customers, competitors, consultants, partners, or…

Percentage of external ideas from partners

This measure calculates the percentage of external ideas for products/services that come from partners. It is part of a set of Supplemental Information measures that help…