Resource Library
APQC’s Resource Library is your source for timely and topical information to help you meet your most complex business process and knowledge management challenges. Explore our ever-growing collection of more than 5000 research-based best practices, benchmarks and metrics, case studies, and other valuable APQC content.
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Measure Spotlights|
Budget for marketing as a percentage of revenue
This measure calculates the budget for marketing as a percentage of revenue for the reporting period. The budget for marketing is the amount an organization predicts it will…
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Measure Spotlights|
Cycle time in hours from the time a sales order is received until the time manufacturing/logistics is notified
This measure calculates the number of hours elapsed between receipt of a sales order and notification of manufacturing/logistics. It is part of a set of Cycle Time measures…
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Measure Spotlights|
Marketing budget per marketing FTE
This measure calculates the marketing budget per marketing full-time equivalent (FTE) employee. The budget for marketing is the amount an organization predicts it will expend…
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Measure Spotlights|
Percentage of total annual sales revenue attributable to sales completed on your business entity's website
A major part of the process "manage sales orders" involves companies monitoring sales performance across different platforms. This measure calculates the percentage of total…
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Measure Spotlights|
Percentage of total annual sales revenue attributable to sales completed on social media
A major part of the process "manage sales orders" involves companies monitoring sales performance across different platforms. This measure calculates the percentage of total…
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Measure Spotlights|
Percentage of total annual sales revenue attributable to sales completed on mobile applications
A major part of the process "manage sales orders" involves companies monitoring sales performance across different platforms. This measure calculates the percentage of total…
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Measure Spotlights|
Percentage of total annual sales revenue attributable to sales completed through traditional face-to-face channels
A major part of the process "manage sales orders" involves companies monitoring sales performance across different platforms. This measure calculates the percentage of total…
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Measure Spotlights|
Percentage of total annual sales revenue attributable to sales completed through human-assisted channels other than face-to-face contact
A major part of the process "manage sales orders" involves companies monitoring sales performance across different platforms. This measure calculates the percentage of total…
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Measure Spotlights|
Percentage of total annual sales revenue attributable to sales completed through digital channels other than social media, website, or mobile applications
A major part of the process "manage sales orders" involves companies monitoring sales performance across different platforms. This measure calculates the percentage of total…
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Measure Spotlights|
Percentage of total annual marketing budget that is not related to personnel (compensation and benefits)
This measure calculates the percentage of total annual marketing budget that is not related to personnel (e.g., compensation and benefits). It is part of a set of…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to digital marketing - website design, management, and optimization
This measure calculates the percentage of total annual marketing budget allocated to digital marketing - website design, management, and optimization. It is part of a set of…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to digital marketing - mobile app design, management, and optimization
This measure calculates the percentage of total annual marketing budget allocated to digital marketing - mobile app design, management, and optimization. It is part of a set…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to digital marketing - digital content creation (e.g., videos, games)
This measure calculates the percentage of total annual marketing budget allocated to digital marketing - digital content creation (e.g., videos, games). It is part of a set…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to digital marketing - virtual events (e.g., webinars)
This measure calculates the percentage of total annual marketing budget allocated to digital marketing - virtual events (e.g., webinars). It is part of a set of Supplemental…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to digital marketing - search engine optimization (seo) and paid search / pay per click (ppc)
This measure calculates the percentage of total annual marketing budget allocated to digital marketing - search engine optimization (SEO) and paid search/pay-per-click (PPC)…