Resource Library
APQC’s Resource Library is your source for timely and topical information to help you meet your most complex business process and knowledge management challenges. Explore our ever-growing collection of more than 5000 research-based best practices, benchmarks and metrics, case studies, and other valuable APQC content.
Looking for something specific?
Ask Us-
Measure Spotlights|
Market share
This measure calculates the percentage of total value (not volume) sold in the product/service categories being benchmarked. It is computed by dividing annual sales revenue…
-
Measure Spotlights|
Customer wallet share
This measure calculates the average percentage of current customer's total spending in the benchmarked product/service categories. It is part of a set of Process Efficiency…
-
Measure Spotlights|
Percentage of customers who would recommend product/service to family/friends
This measure calculates the percentage of customers who say they would recommend a product or service to family and friends. It is part of a set of Process Efficiency…
-
Measure Spotlights|
Average return on investment on social media marketing channel marketing/sales campaigns
This measure calculates the average return on investment (ROI) for social media marketing/sales campaigns (i.e. interactions via social platforms external to a company's…
-
Measure Spotlights|
Average return on investment on traditional face-to-face channel marketing/sales campaigns
This measure calculates the average return on investment (ROI) for traditional face-to-face marketing/sales campaigns. ROI is defined as the amount of gain made by an…
-
Measure Spotlights|
Average return on investment on indirect marketing (billboards, print, broadcasting (radio/TV)) channel marketing/sales campaigns
This measure calculates the average return on investment (ROI) for indirect marketing/sales campaigns (e.g., billboards, print, radio/TV broadcasting). ROI is defined as the…
-
Measure Spotlights|
Percentage of total annual marketing spending spent on business entity's website
This measure calculates the percentage of total annual marketing spending (including advertising and trade spending if applicable) that went to a business entity's website …
-
Measure Spotlights|
Percentage of total annual marketing spending spent on social media
This measure calculates the percentage of total annual marketing spending (including advertising and trade spending if applicable) that went to social media (i.e…
-
Measure Spotlights|
Percentage of total annual marketing spending spent on traditional face-to-face contacts
This measure calculates the percentage of total annual marketing spending (including advertising and trade spending if applicable) that went to traditional face-to-face…
-
Measure Spotlights|
Percentage of total annual marketing spending spent on other channels
This measure calculates the percentage of total annual marketing spending (including advertising and trade spending if applicable) that went to other channels (i.e. other…
-
Measure Spotlights|
Percentage of total annual marketing spending spent on indirect marketing
This measure calculates the percentage of total annual marketing spending (including advertising and trade spending if applicable) that went to indirect marketing (e.g.,…
-
Measure Spotlights|
Percentage of customers using your business entity's website for information gathering on your business entity's products/services
This measure calculates the average percentage of customers that gather information on a business entity's products/services via the website (companyname.com). It is part of…
-
Measure Spotlights|
Percentage of customers using social media for information gathering on your business entity's products/services
This measure calculates the percentage of customers that gather information on a business entity's products/services via social media (i.e. interactions via social platforms…
-
Measure Spotlights|
Percentage of customers using mobile applications for information gathering on your business entity's products/services
This measure calculates the percentage of customers that gather information on a business entity's products/services via mobile applications. It is part of a set of…
-
Measure Spotlights|
Percentage of customers using traditional face-to-face contact for information gathering on your business entity's products/services
This measure calculates the percentage of customers that gather information on a business entity's products/services via traditional face-to-face contact. It is part of a set…
