Resource Library
APQC’s Resource Library is your source for timely and topical information to help you meet your most complex business process and knowledge management challenges. Explore our ever-growing collection of more than 5000 research-based best practices, benchmarks and metrics, case studies, and other valuable APQC content.
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Measure Spotlights|
Sales budget outsourcing cost as a percentage of revenue
This measure calculates the outsourcing cost of sales budget as a percentage of revenue. Outsourced cost refers to the total cost of outsourcing a specific process to a third…
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Measure Spotlights|
Average time taken, in weeks, to plan an entirely new marketing campaign which does not involve using external creative and media agencies
This measure calculates the average time taken (in weeks elapsed) to plan an entirely new marketing campaign which does not involve using external creative and media agencies…
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Measure Spotlights|
Average time taken, in weeks, to plan an entirely new marketing campaign which involves using external creative and media agencies
This measure calculates the average time taken (in weeks elapsed) to plan an entirely new marketing campaign which involves using external creative and media agencies. This…
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Measure Spotlights|
Average net promoter score (NPS) earned through B2B customers
This measure calculates the average net promoter score for specifically B2B customers. Net Promoter Score (NPS) is calculated based on customer surveys' answers to this…
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Measure Spotlights|
Average net promoter score (NPS) earned through B2C customers
This measure calculates the average net promoter score for specifically B2C customers. Net Promoter Score (NPS) is calculated based on customer surveys' answers to this…
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Measure Spotlights|
Marketing reach for B2B customers
This measure calculates marketing reach (potential number of B2B customers you were able to reach through your marketing channels and campaigns) for the 12 month period. B2B …
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Percentage of marketing-driven sales that include a successful cross-sell or upsell
This measure calculates percentage of your marketing driven sales that include a successful cross-sell or upsell. Cross-selling is a sales technique where the seller will…
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B2B business customer one-year attrition rate
This measure calculates the B2B customer one-year retention rate over the last one year. Customer retention rate is here defined as the number of external customers who were…
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B2C consumer one-year attrition rate
This measure calculates the B2C customer one-year retention rate over the last one year. Customer retention rate is here defined as the number of external customers who were…
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Percentage of media spend (including planning and buying) allocated to digital media channels
This measure calculates the percentage of your media spend (including planning and buying) is allocated to digital media channels (owned, paid, earned). This Supplemental…
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Average B2B conversion rate through digital marketing channels
This measure calculates the average B2B conversion rate achieved through digital marketing channels like search engine marketing, social media marketing, email marketing,…
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Measure Spotlights|
Average B2C conversion rate through digital marketing channels
This measure calculates the average B2C conversion rate achieved through digital marketing channels like search engine marketing, social media marketing, email marketing,…
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Measure Spotlights|
B2B conversion rate achieved through traditional marketing channels
This measure calculates the average B2B conversion rate achieved through traditional marketing channels like newspaper and other print ads, billboards, mail advertisements,…
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Measure Spotlights|
B2C conversion rate achieved through traditional marketing channels
This measure calculates the average B2C conversion rate achieved through traditional marketing channels like newspaper and other print ads, billboards, mail advertisements,…
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Measure Spotlights|
Percentage of B2B customers provided permissions to receive marketing communications
This measure calculates the percentage of your target B2B customers provided permissions (opt-in) to receive marketing communications within a twelve month period. B2B …