Resource Library
APQC’s Resource Library is your source for timely and topical information to help you meet your most complex business process and knowledge management challenges. Explore our ever-growing collection of more than 5000 research-based best practices, benchmarks and metrics, case studies, and other valuable APQC content.
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Measure Spotlights|
Percentage of total annual marketing budget allocated to digital marketing - other
This measure calculates the percentage of total annual marketing budget allocated to digital marketing – other (i.e. other than digital content creation, email marketing,…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to non-digital content creation
This measure calculates the percentage of annual marketing budget allocated to non-digital content creation. It is part of a set of Supplemental Information measures that…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to physical events (e.g., trade shows)
This measure calculates the percentage of total annual marketing budget allocated to physical events (e.g., trade shows). It is part of a set of Supplemental Information…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to traditional media advertising and sponsorships - print media
This measure calculates the percentage of total annual marketing budget allocated to traditional media advertising and sponsorships - print media. It is part of a set of…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to traditional media advertising and sponsorships - television/radio media
This measure calculates the percentage of total annual marketing budget allocated to traditional media advertising and sponsorships - television/radio media. It is part of a…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to traditional media advertising and sponsorships - other media (e.g., billboards)
This measure calculates the percentage of total annual marketing budget allocated to traditional media advertising and sponsorships - other media (e.g., billboards). It is…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to non-digital direct marketing - direct postal mail
This measure calculates the percentage of total annual marketing budget allocated to non-digital direct marketing - direct postal mail. It is part of a set of Supplemental…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to non-digital direct marketing - telemarketing
This measure calculates the percentage of total annual marketing budget allocated to non-digital direct marketing – telemarketing. It is part of a set of Supplemental…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to other
This measure calculates the percentage of total annual marketing budget allocated to "other" (i.e. other than digital, non-digital, traditional advertising, or physical…
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Measure Spotlights|
Business entity revenue per sales FTE
This measure calculates business entity revenue per sales FTE (full time equivalent). (Sales FTEs should exclude marketing and trade activities.) This Supplemental…
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Measure Spotlights|
Budget for sales & marketing as a percentage of revenue
This measure calculates the combined budgets for sales and marketing (including trade spending, if applicable) as a percentage of revenue for the reporting period. The budget…
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Measure Spotlights|
Number of sales & marketing FTEs as a percentage of total business entity FTEs
This measure calculates the percentage of business entity full-time equivalent employees (FTEs) that perform sales and marketing marketing (including trade activities, if…
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Measure Spotlights|
Number of sales & marketing FTEs per $1 billion revenue
This measure calculates the number of full-time equivalent employees (FTEs) for sales and marketing (including trade activities, if applicable), per $1 billion revenue. It is…
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Measure Spotlights|
Number of sales FTEs per $1 billion revenue
This measure calculates the number of full-time equivalent employees (FTEs) for sales (exclude marketing and trade activities), per $1 billion revenue. It is part of a set of…
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Measure Spotlights|
Days sales outstanding
This measure calculates the average number of days sales outstanding in accounts receivable for a business entity. Days sales outstanding is the length of time from when a…