Resource Library
APQC’s Resource Library is your source for timely and topical information to help you meet your most complex business process and knowledge management challenges. Explore our ever-growing collection of more than 5000 research-based best practices, benchmarks and metrics, case studies, and other valuable APQC content.
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Measure Spotlights|
Budget for marketing as a percentage of revenue
This measure calculates the budget for marketing as a percentage of revenue for the reporting period. The budget for marketing is the amount an organization predicts it will…
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Measure Spotlights|
Budget for sales as a percentage of revenue
This measure calculates the total annual budget for sales as a percentage of revenue. The budget for sales is the amount an organization predicts it will expend to operate…
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Measure Spotlights|
Cycle time in hours from the time a sales order is received until the time manufacturing/logistics is notified
This measure calculates the number of hours elapsed between receipt of a sales order and notification of manufacturing/logistics. It is part of a set of Cycle Time measures…
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Measure Spotlights|
Customer retention rate (3-year)
This measure calculates the percentage of external customers retained over a 3-year period. Customer retention rate is defined as the number of customers who were active…
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Measure Spotlights|
Marketing budget per marketing FTE
This measure calculates the marketing budget per marketing full-time equivalent (FTE) employee. The budget for marketing is the amount an organization predicts it will expend…
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Marketing FTEs as a percentage of total business entity FTEs
This measure calculates the percentage of total business entity full-time equivalent employees (FTEs) that work on marketing (including trade activities, if applicable). It…
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Measure Spotlights|
Sales FTEs as a percentage of total business entity FTEs
This measure calculates the percentage of business entity full-time equivalent employees (FTEs) that are sales FTEs. Sales FTEs focus on selling products/services and setting…
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Sales budget per sales FTE
This measure calculates the budget for sales per sales full-time equivalent (FTE). Sales FTEs focus on selling products/services and setting customer expectations. This…
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Number of marketing FTEs per $1 billion revenue
This measure calculates the number of full-time equivalent employees (FTEs) for marketing (including trade spending if applicable), per $1 billion revenue. It is part of a…
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Percentage of customers targeted through campaigns using the website channel
This measure calculates the percentage of customer targeted through company website (i.e. companyname.com) campaigns. It is part of a set of Supplemental Information measures…
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Measure Spotlights|
Percentage of customers targeted through campaigns using the search engine marketing channel
This measure calculates the percentage of customers targeted through search engine marketing campaigns. It is part of a set of Supplemental Information measures that help…
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Measure Spotlights|
Percentage of customers targeted through campaigns using the social media channel
This measure calculates the percentage of customers targeted through social media campaigns, which garner interactions via social platforms external to your company website…
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Percentage of customers using your business entity's website for information gathering on your business entity's products/services
This measure calculates the average percentage of customers that gather information on a business entity's products/services via the website (companyname.com). It is part of…
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Measure Spotlights|
Percentage of customers using social media for information gathering on your business entity's products/services
This measure calculates the percentage of customers that gather information on a business entity's products/services via social media (i.e. interactions via social platforms…
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Measure Spotlights|
Percentage of customers using mobile applications for information gathering on your business entity's products/services
This measure calculates the percentage of customers that gather information on a business entity's products/services via mobile applications. It is part of a set of…