Resource Library
APQC’s Resource Library is your source for timely and topical information to help you meet your most complex business process and knowledge management challenges. Explore our ever-growing collection of more than 5000 research-based best practices, benchmarks and metrics, case studies, and other valuable APQC content.
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Measure Spotlights|
Percentage of revenue attributed to customers who made first purchase of the brand
This measure calculates the percentage of revenue in the last year that is attributed to customers who made their first purchase of the brand in the same year. It is part of…
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Measure Spotlights|
Number of units produced per year
This measure calculates number of units produced per year. This Staff Productivity measure is intended to help companies assess the efficiency of their staff related to the…
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Measure Spotlights|
Percentage of total annual marketing spending spent on business entity's website
This measure calculates the percentage of total annual marketing spending (including advertising and trade spending if applicable) that went to a business entity's website …
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Measure Spotlights|
Percentage of total annual marketing spending spent on social media
This measure calculates the percentage of total annual marketing spending (including advertising and trade spending if applicable) that went to social media (i.e…
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Measure Spotlights|
Percentage of total annual marketing spending spent on mobile applications
This measure calculates the percentage of total annual marketing spending (including advertising and trade spending if applicable) that went to mobile applications. It is…
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Measure Spotlights|
Percentage of total annual marketing spending spent on traditional face-to-face contacts
This measure calculates the percentage of total annual marketing spending (including advertising and trade spending if applicable) that went to traditional face-to-face…
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Measure Spotlights|
Percentage of total annual marketing spending spent on search engine marketing
This measure calculates the percentage of total annual marketing spending (including advertising and trade spending if applicable) that went to search engine marketing. It is…
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Measure Spotlights|
Percentage of total annual marketing spending spent on other channels
This measure calculates the percentage of total annual marketing spending (including advertising and trade spending if applicable) that went to other channels (i.e. other…
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Measure Spotlights|
Percentage of total annual marketing spending spent on indirect marketing
This measure calculates the percentage of total annual marketing spending (including advertising and trade spending if applicable) that went to indirect marketing (e.g.,…
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Measure Spotlights|
Customer wallet share
This measure calculates the average percentage of current customer's total spending in the benchmarked product/service categories. It is part of a set of Process Efficiency…
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Measure Spotlights|
Key customer retention rate (1-year)
This measure calculates the percentage of key customers (i.e. the top 20 percent of customers in terms of currency volume of sales) retained from the previous year. It is…
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Measure Spotlights|
Conversion costs as a percentage of cost of goods sold
This measure calculates the percentage of cost of goods sold (COGS) that comes from conversion costs. Conversion costs equate to the sum of labor and overhead costs. Overhead…
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Measure Spotlights|
Total cost of manufacturing as a percentage of revenue
This measure calculates the total cost of manufacturing finished goods as a percentage of revenue. These manufacturing costs are those associated with the physical production…
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Total cost of manufacturing (without materials) as a percentage of revenue
This measure calculates total cost of manufacturing (without materials) as a percentage of revenue. Total manufacturing cost describes costs associated with the physical…
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Measure Spotlights|
Scrap and rework costs as a percentage of sales
This measure helps companies calculate the total cost of material that is added into production but is not part of a finished product as a percentage of sales. It is part of…