Resource Library
APQC’s Resource Library is your source for timely and topical information to help you meet your most complex business process and knowledge management challenges. Explore our ever-growing collection of more than 5000 research-based best practices, benchmarks and metrics, case studies, and other valuable APQC content.
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Measure Spotlights|
Percentage of revenue attributed to customers who made first purchase of the brand
This measure calculates the percentage of revenue in the last year that is attributed to customers who made their first purchase of the brand in the same year. It is part of…
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Measure Spotlights|
Percentage of total annual marketing spending spent on business entity's website
This measure calculates the percentage of total annual marketing spending (including advertising and trade spending if applicable) that went to a business entity's website …
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Measure Spotlights|
Percentage of total annual marketing spending spent on social media
This measure calculates the percentage of total annual marketing spending (including advertising and trade spending if applicable) that went to social media (i.e…
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Measure Spotlights|
Percentage of total annual marketing spending spent on mobile applications
This measure calculates the percentage of total annual marketing spending (including advertising and trade spending if applicable) that went to mobile applications. It is…
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Measure Spotlights|
Percentage of total annual marketing spending spent on traditional face-to-face contacts
This measure calculates the percentage of total annual marketing spending (including advertising and trade spending if applicable) that went to traditional face-to-face…
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Measure Spotlights|
Percentage of total annual marketing spending spent on search engine marketing
This measure calculates the percentage of total annual marketing spending (including advertising and trade spending if applicable) that went to search engine marketing. It is…
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Measure Spotlights|
Percentage of total annual marketing spending spent on other channels
This measure calculates the percentage of total annual marketing spending (including advertising and trade spending if applicable) that went to other channels (i.e. other…
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Measure Spotlights|
Percentage of total annual marketing spending spent on indirect marketing
This measure calculates the percentage of total annual marketing spending (including advertising and trade spending if applicable) that went to indirect marketing (e.g.,…
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Measure Spotlights|
Total IT cost, excluding depreciation/amortization, per IT function FTE
This measure calculates the total cost of the IT function, excluding any depreciation/amortization allocated to the fiscal year for capital assets acquired in the current…
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Measure Spotlights|
Total IT outsourced cost, excluding depreciation/amortization, per $1,000 revenue
This measure calculates total annual IT outsourced cost, excluding depreciation/amortization, per $1,000 business entity revenue. Outsourced cost refers to the total cost of…
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Measure Spotlights|
Total IT cost, excluding depreciation/amortization, per business entity employee
This measure calculates the total cost of the IT function, excluding any depreciation/amortization allocated to the fiscal year for capital assets acquired in the current…
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Measure Spotlights|
Number of business entity employees per FTE that performs IT processes
This measure calculates the number of business entity employees per full-time equivalent (FTE) employee that performs the function, "manage information technology." This…
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Measure Spotlights|
Average span of control for the IT function
This measure calculates average span of control for the IT function. Span of control refers to the number of subordinates or direct reports controlled directly by a…
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Measure Spotlights|
Total IT cost, excluding depreciation/amortization, per end user
This measure calculates total annual IT cost, excluding depreciation/amortization, per end user. Total IT Cost or Budget (excluding depreciation/amortization; i.e., based on…
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Measure Spotlights|
Number of FTEs that perform the IT function per 1,000 end users
This measure calculates number of full time equivalents (FTEs) who perform the function "manage information technology" per 1,000 end users. IT end users (or IT customers)…