SKU: K02355
Travis Colton
Review Date: 
Sun, 10/18/2015 - 3:30pm

Stating the value you expect to gain from benchmarking in a straightforward way helps guide benchmarking-related decisions and gain support from leadership and benchmarking partners. In this recording from the third in a 2010 APQC series of benchmarking Webinars, APQC Senior Project Manager Travis Colton leads participants in writing a basic but compelling value proposition for benchmarking.

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