Work with Customers to Identify and Edge Out Competitors

 

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Many organizations think they know who their competitors are, but their customers might have a very different perspective. This article explains how best-practice organizations interact with customers to identify and combat the competition. It also discusses a few other steps organizations take to make the most of customer relationships and competitive information, with case examples from Eastman Kodak, Fidelity Investments, and MEDRAD.

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