What It Really Means to Be Data Driven

In order for a company to be data driven, it must have apparatuses in place to obtain good data and make objective decisions based on that data. Therefore, aspiring data-driven decision makers invariably, at some point in their journey from art to science, ask themselves variations of the following questions:

• What is good data?
• Where/how does one find good data?
• What is an objective decision?
• What enables objective decision making?

This foundational article on the topic of analytics and data-driven organizations addresses those questions and more.