Video Content in the Enterprise: Drivers of Content Management Effectiveness



As video grows more popular in the social media sphere, it's also changing. More people are uploading videos rather than just watching them. And while YouTube is still a leading video-sharing platform, Internet users are also turning to applications like Vine to quickly create and consume very short snippets of video. How can firms best capitalize on these trends and incorporate video into their enterprise content strategies? This article overviews APQC's recent research on the popularity and effectiveness of enterprise video content and offers case examples of best-practice organizations' video strategies.

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