Using Communications to Embed Collaboration as a Core Element of an Organization’s Culture



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If an organization wants its employees to work collaboratively, it must emphasize that collaboration is a fundamental part of its culture. This means developing consistent, targeted messaging to communicate how collaborative teamwork benefits both individuals and the enterprise.

This article, which explores strategies for collaboration-related communication strategies, is based on insights from APQC's 2009-2010 Knowledge Management (KM) Advanced Working Group.

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