Using Analytics for Customer-Centricity: Financial Institution Case Study



  • Type:
  • Published:
  • January 17, 2017
  • Author:
  • Holly Lyke-Ho-Gland
  • Pages:
  • 11
  • Price:
  • Your Price: $50.00
  • Member: FREE

Based in the United States, this major multinational financial institution has an extensive network of banks. Its lines of business include consumer, small business, and corporate banking, as well as credit cards, mortgage lending, and asset management. In this blinded case study, APQC reviews how this organization measures and manages customer expectations and uses customer insights for product development.