Stakeholders for Content Management: Increasing Effectiveness through Shared Responsibility

 

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When it comes to enterprise content management, who should be responsible for producing and maintaining the actual content? This article overviews APQC's recent research on who organizations task with creating, validating, and managing content as well as how stakeholder involvement relates to overall content management effectiveness. Case examples show how best-practice organizations engage different stakeholders in their content management strategies.

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