Social Media Marketing for Communities of Practice

Social sites like Facebook, Twitter, and YouTube have been game changers for traditional consumer marketing strategies. Targeted ads are one aspect of this revolution, but social networking also allows companies to gain free exposure by creating compelling or fun viral messages that people share organically and to interact directly with customers through posts and comments.

Several best-practice organizations featured in APQC’s 2017 Next-Generation Communities of Practice study use similar tactics to promote and seek feedback on their communities of practice. This article presents examples of the use of social media-style marketing for CoP programs.