Social Feedback and Recommendations: Drivers of Content Management Effectiveness

 

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Most organizations provide a range of tools to help employees find content in the course of their work--everything from search and browsing capabilities to customized portals and alerts. However, an increasing number of firms are tapping into a less conventional channel to connect people to content: virtual communities and social networks. This article overviews APQC's research on the popularity and effectiveness of social tools for content management, and points to case examples to show how leading organizations integrate social into their content management portfolio.

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