Putting Customer Focus into Action: Employees, Data Keys to Prudential's Success



  • Type:
  • Published:
  • September 30, 1998
  • Author:
  • Vicki J. Powers
  • Pages:
  • 8
  • Price:
  • Member: FREE
Classic Content

Prudential started its Voice of the Customer group as a change agent to improve customers' experiences. This group develops action plans down to the employee level and is able to link customer satisfaction to revenue.

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