Professional, Objective Project Management for New Product Development



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Organizations should implement professional, objective project managers who have the ability to make objective decisions, regardless of personal, emotional, or technical attachment to the project.
The best-practice organizations featured in APQC's study New Product Development: Embracing an Adaptable Process tend to employ professional project leaders more frequently than other organizations. Even when this is not a full-time role, there is great emphasis in best-practice organizations on ensuring the project managers are trained and skilled in objective decision making.

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