Position Content as a Strategic Asset, and Tie Its Creation and Use to Business Goals

 

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The best-practice organizations in APQC's Connecting People to Content study look at content—as well as the ability to deliver content to the right person at the right time in the right format—as a strategic asset. Each organization clearly articulates how content creation and use fits into its broader enterprise strategy and supports productivity, quality, safety, customer satisfaction, or other key performance indicators.

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