Optimizing Knowledge Management with Proven Marketing Strategies (Slides)



  • Type:
  • Published:
  • August 29, 2012
  • Author:
  • Kim Harvell Glover and Tamara Viles
  • Pages:
  • 22
  • Price:
  • Member: FREE
Classic Content

These are slides from APQC’s August 2012 knowledge management (KM) community call. The call featured Kim Harvell Glover and Tamara Viles of Aspen Technology Inc. explaining how a marketing foundation can underpin a successful KM program.

Click here to listen to a full recording of this community call.


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