- August 29, 2012
- Kim Harvell Glover and Tamara Viles
- Member: FREE
Knowledge management initiatives can fail to meet objectives if they are not marketed. Using proven marketing strategies to implement and "sell" KM programs can improve adoption rates, shorten the learning curve, increase awareness of benefits, and ultimately create value. In this one-hour recording, Kim Harvell Glover and Tamara Viles of Aspen Technology Inc. explain how a marketing foundation can underpin a successful KM program.