Normalizing Benchmarking Data



  • Type:
  • Published:
  • June 11, 2010
  • Author:
  • Michelle Cowan
  • Pages:
  • 3
  • Price:
  • Member: FREE
Classic Content

For comparisons to be meaningful, benchmarking data must be contextualized, or "normalized." This article explains how this is done using an example and discusses the different kinds of factors (often demographic) that can skew data and must be mitigated through normalization.

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