New Product Development: Gaining and Using Market Insight (Best Practices Report)

Published On:
June 05, 2001
Authored By:
APQC
Members-Only Content:

In this APQC classic report, learn how to improve productivity and profitability, motivate teams, eliminate staid thinking, promote product performance, and foster best-practice ideas in New Product Development: Gaining and Using Market Insight. Discover how best-practice organizations create products that perform better to reinforce brand positioning and drive pricing and distribution. Explore information on market insight capability and approaches as well as new product development tools and techniques.

Included are in-depth case studies of 3M, Johnson & Johnson, Maytag, Motorola, and Xerox.

Type:
Reports & White Papers
Topics:
Research, Product Development, Competitive Intelligence, Competitive Intelligence

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