- September 22, 2011
- Member: FREE
Many business-to-business (B2B) organizations keep branding in the background, but at New Pig, branding takes center stage. For 25 years, the absorbent provider has been building its customer base by staying true to its memorable brand image. This authenticity, which also manifests as transparent communication between the organization and its customers, has enabled New Pig to move from an exclusively B2B model to one that also operates on a business-to-consumer (B2C) basis. What can your organization learn about superior customer relationships and out-of-the-box thinking from New Pig's steadily growing success?