Needs and Applications for Cognitive Computing: An Interview with Elmer Corbin



On July 27, 2016 APQC interviewed Elmer Corbin, executive of IBM Watson and Watson Health delivery excellence, on cognitive computing and the key factors needed to support its growing role in how organizations conduct business.

IBM made its mark in cognitive computing when the Watson computer competed on Jeopardy in 2011. IBM used this as a test case to prove Watson could understand natural language, perform reasoning using research and data from a variety of sources, and then deliver a logical solution to the posed questions. Once the system competed well, the next objective was to take that same technology and apply it to some of the biggest problems in the world. 

In this interview, Elmer discussed:

  • the market needs for cognitive computing,
  • pre-requisites for using cognitive computing,
  • the key elements of a good cognitive computing maturity model, and
  • change management practices for successfully adopting cognitive computing.

This is a summary of that interview.

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