Mobile for Content Management: Drivers of Content Management Effectiveness



Smartphones and tablet computers are the principal digital tools of our generation. They give us access to content and answers the moment we need them. How can firms capitalize on people's growing dependence on mobile technology and the "need it now" world it enables in order to increase content management effectiveness? This article overviews APQC's recent research on the popularity and effectiveness of mobile access to enterprise content. Case examples show how best-practice organizations integrate mobile into their content management strategies.

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