Market and Competitive Intelligence: Value of Benchmarking



  • Type:
  • Published:
  • March 24, 2014
  • Author:
  • Jonathan Kraft and Holly Lyke-Ho-Gland
  • Pages:
  • 9
  • Price:
  • Your Price: $50.00
  • Member: FREE

APQC's recent study on the value of benchmarking for core business activities was designed to examine more than just why organizations benchmark. This study looks at benchmarking practices, its measures and goals, and what key characteristics of benchmarking improve market and competitive intelligence efforts.