- April 18, 2011
- Member: FREE
Successful new product development (NPD) requires contributions from all functions and levels of an organization. APQC's study New Product Development: Embracing an Adaptable Process found that it is important to maintain visibility for NPD both within the project teams and with the rest of the organization. The relatively small amount of effort it takes to broadly publish and distribute NPD information and measures can have a large impact in promoting the importance of NPD and its process within the organization.