Leveraging the Long Tail of Collective Enterprise Knowledge



  • Type:
  • Published:
  • April 28, 2014
  • Author:
  • Diane Berry
  • Pages:
  • 38
  • Price:
  • Member: FREE

Traditional knowledge management programs often fail to cope effectively with the broad variety and velocity of knowledge and information generated within the informal organization. Just as Amazon.com embodies Chris Anderson’s Long Tail theory by making a large number of unique items available in small quantities (outpacing traditional competitors that are constrained by physical space), knowledge managers can apply the theory to eliminate physical and IT barriers to employees’ sharing of even highly specific knowledge and expertise. 

This presentation, delivered by Coveo at APQC’s 2014 Knowledge Management (KM) Conference, focuses on how organizations at the forefront of digital experiences are embracing the long tail of collective enterprise knowledge to drive significant, proven value.

Click here for an overview of this presentation.


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